That year, Fuji released the Jari Carbon. But in 2019, Fuji and its stablemates – Kestrel, Breezer and SE – finally found stability under the Advanced Sports umbrella, itself owned by another international business group. The brand has revisited this pattern over the past couple of decades, playing musical chairs among a number of different investment groups and conglomerates.
Just before its centenary, Fuji declared bankruptcy.
By the 1980s, Fuji had missed the mountain bike boom, and by the 1990s, it had fallen on hard times. || Lows: Binary ride quality, gets out of its depth in rougher terrain. || Highs: Generously-appointed frameset, low frame weight, best-suited for road-leaning applications. || Weight: 9.69 kg (21.36 lb) as tested (size Large, no pedals and cages). || Key features: Top-tier fully monocoque carbon frame, generous tyre clearance (700c x 47 or 650b x 2.2”), plus all of the mounts. What: Fuji’s range-topping gravel offering.
